Högskolan i Skövde

This study has examined what design principles help make more understandable UI icons and what aspects are most important when understanding the functionality of UI elements. Prior to this study, 15 UI icons representing items and actions were drawn asstudy subjects together with a prototype game to provide game context to the testers.Through applying surveys, think-aloud, playtesting, and interviews, 10 participantswere included to see how their unique backgrounds impact their understanding ofvideo game icons. Their age; country of origin; gaming habits, genre, platform, andgame preferences; and game development experience were considered to see if therewas a connection between cultural backgrounds and icon understanding. The results showed that the group was fairly homogenous, yet still had a unique set of expectations, preferences, and understandings of the icons which indicates that background impacts how people understand UI icons in games. However, with a small sample, this was merely the beginning of a discussion on how interpretation and cultural differences can be used as a lens to study how people understand video game icons that are relevant to video games. Further, this could help UI/UX designers better understand universal and culture-specific references in order to understand how their users make assumptions about symbols which in turn could help improve the user experience.