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Revisiting the Trust–Commitment and Export Performance Link: A Qualitative Comparative Analysis (QCA) Approach
University of Skövde, School of Business. University of Skövde, Enterprises for the Future Research Environment. (Knowledge, Innovation and Marketing (KIM))ORCID iD: 0000-0003-2703-5388
Department of Information Systems, University of Agder (UiA), Kristiansand, Norway.ORCID iD: 0000-0001-7528-3488
2020 (English)In: Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation: IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part II / [ed] Sujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri, Nripendra P. Rana, Cham: Springer, 2020, p. 556-568Conference paper, Published paper (Refereed)
Abstract [en]

This research revisits the role of different foci of trust (interpersonal and inter-organizational), commitment (affective and calculative) and relationship lengths (inter-organizational and interpersonal) then on export relationship performance. 142 Ecuadorian non-oil exporters completed a self-administered questionnaire. This study applies fuzzy-set qualitative comparative analysis (fsQCA) and the findings help to re-establish the need for both trust dimensions and affective commitment in exporter–importer relationships. This research found three possible configurations of achieving high export relationship performance. The managerial implications noted that export managers should nurture trust and affective commitment to ensure improved relationship performance. This research is one of the very few studies to investigate the role of commitment and trust by taking a complexity theoretical turn. Exploring the causation of the relationship lengths on relationship performance also represents a novel contribution.

Place, publisher, year, edition, pages
Cham: Springer, 2020. p. 556-568
Series
IFIP Advances in Information and Communication Technology, ISSN 1868-4238, E-ISSN 1868-422X ; 618
Keywords [en]
Relationship marketing, Calculative commitment, Affective commitment, Interpersonal trust, Inter-organizational trust, FsQCA
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
URN: urn:nbn:se:his:diva-19274DOI: 10.1007/978-3-030-64861-9_49Scopus ID: 2-s2.0-85098247390ISBN: 978-3-030-64860-2 (print)ISBN: 978-3-030-64861-9 (electronic)OAI: oai:DiVA.org:his-19274DiVA, id: diva2:1502669
Conference
IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020
Available from: 2020-11-20 Created: 2020-11-20 Last updated: 2025-09-29Bibliographically approved

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Ahamed, A. F. M. Jalal

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