Högskolan i Skövde

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Vad värdesätter kunden?: Nya kundperspektiv på e-handel av partnerbutiker till Campus Varberg: Slutrapport
University of Skövde, School of Business. University of Skövde, Organising for Sustainable Development Research Environment. (Industriell Ekonomi och Hållbarhet (IMS))
University of Skövde, School of Business. University of Skövde, Organising for Sustainable Development Research Environment. (Strategiskt entreprenörskap (StrEnt))ORCID iD: 0000-0003-4776-0085
University of Skövde, School of Business. University of Skövde, Organising for Sustainable Development Research Environment. (Knowledge, Innovation and Marketing (KIM))ORCID iD: 0000-0001-9579-3266
2023 (Swedish)Report (Other (popular science, discussion, etc.))
Abstract [sv]

Denna rapport redovisar resultaten av en studie som genomfördes av Anders Billström, Börje Boers och Danilo Brozović inom ramen för Campus Varbergs satsning Efterfrågad forskning under 2022. Studien fokuserar på kundperspektiv på e-handel gentemot handel i fysiska butiker med fokus på lokala butiker i Varberg. Studien avslutas med rekommendationer för Campus Varberg, praktiker och vidare forskning.

Place, publisher, year, edition, pages
Skövde: Högskolan i Skövde , 2023. , p. 16
Keywords [sv]
Kundperspektiv, e-handel, butiker
National Category
Business Administration
Research subject
Industrial Management and Sustainability; Strategic Entrepreneurship; Knowledge and Innovation Management (KIM)
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URN: urn:nbn:se:his:diva-23679OAI: oai:DiVA.org:his-23679DiVA, id: diva2:1847526
Available from: 2024-03-28 Created: 2024-03-28 Last updated: 2024-03-28

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Billström, AndersBoers, BörjeBrozovic, Danilo

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