Högskolan i Skövde

The aim of this project was to develop a product in cooperation with Primus Company in Stockholm. It consisted of designing a container with the items needed when cooking and eating outdoors, in order to help the users eat and cook in a proper way while practicing activities such as camping or hiking.

Considering the specifications posed by Primus, research was done. One of the main issues to start this research was to carry out a market analysis in order to know all the products similar to the one that was going to be developed. Then, an analysis of the company and the main competitors of it was done in order to develop a product with Primus style and to get ideas for the product. In addition, a questionnaire study directed to potential users was carried out. In this way, it was possible to get to know things such as which items people usually carry in their backpack for cooking and eating outdoors and which ones they considered essential. This helped with making a choice of what the product should contain.

Once all the information collected from the research and from the study of the specifications was prioritized, the concept development phase started. For reaching an outcome, many aspects such as the items that the container should include, the shape of the container and the best material for the product were discussed.

Primus TetraCube is a product that suits all the requirements established at the beginning. In this way, Primus TetraCube is a product that can be carried in an 80 litres backpack and where the user can store all the necessary items for four people who want to eat and cook outdoors. It has also been designed taking into consideration all the details, resulting in a product that follows the aesthetics of Primus with soft shapes and colours such as red, black and grey. Everything combined make Primus TetraCube a comfortable product which helps the user feel at home in terms of convenience and comfort.