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Ahamed, A. F. M. JalalORCID iD iconorcid.org/0000-0003-2703-5388
Biography [swe]

Binus Business School, UiT The Arctic University of Norway, Vrije Universiteit Amsterdam

Publications (10 of 26) Show all publications
Ahamed, A. F., Jakubowska, D. & Sadílek, T. (2025). Financial anxiety of university students in Poland and Czechia: fsQCA analysis. International Journal of Bank Marketing, 43(4), 757-779
Open this publication in new window or tab >>Financial anxiety of university students in Poland and Czechia: fsQCA analysis
2025 (English)In: International Journal of Bank Marketing, ISSN 0265-2323, E-ISSN 1758-5937, Vol. 43, no 4, p. 757-779Article in journal (Refereed) Published
Abstract [en]

Purpose: This study aims to formulate propositions based on combinations of causal conditions that lead to high or low financial anxiety among European students, particularly in Poland and Czechia.

Design/methodology/approach: The data for this study were collected in September 2023 from 265 undergraduate and graduate students with their income at one university in Poland and three in Czechia. Students’ views on financial anxiety were explored using a seven-item Likert scale. This study uses fuzzy set qualitative comparative analysis (fsQCA), an emerging marketing research technique.

Findings: There are specific factors that may cause increased financial anxiety among young adults in Poland and Czechia, leading to the following key findings: (1) A mix of factors such as perceived lack of financial knowledge, being female, living with parents, having a low monthly income, single status and working a few hours or not at all is linked to higher financial anxiety. (2) Experiencing financial anxiety is also likely when there is low financial knowledge, female gender, living away from parents, single status and a high number of work hours. (3) The combination of low financial literacy, female gender, living with parents, being single and working more hours can elevate financial anxiety.

Originality/value: This study expands the scope of personal financial research by examining how cultural, socioeconomic and psychological factors affect students’ financial anxiety in two European countries that were infrequently studied in this context. It contributes to identifying the drivers of increased and diminished financial anxiety among young adults in Poland and Czechia.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2025
Keywords
Financial anxiety, Financial knowledge, fsQCA, PLS-SEM, Poland, Czechia
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-24754 (URN)10.1108/ijbm-04-2024-0229 (DOI)001363146700001 ()2-s2.0-105001075951 (Scopus ID)
Note

CC BY 4.0

Article publication date: 25 November 2024

Corresponding author Tomáš Sadílek can be contacted at: tomas.sadilek@vse.cz

Available from: 2024-12-03 Created: 2024-12-03 Last updated: 2025-09-29Bibliographically approved
Ahamed, A. F. & Limbu, Y. B. (2025). Role of social comparison orientation on financial management behavior in a developing nation: examining the mediating role of financial self-efficacy and the moderating effect of financial socialization. The Bottom Line, 38(3), 349-368
Open this publication in new window or tab >>Role of social comparison orientation on financial management behavior in a developing nation: examining the mediating role of financial self-efficacy and the moderating effect of financial socialization
2025 (English)In: The Bottom Line, ISSN 0888-045X, E-ISSN 2054-1724, Vol. 38, no 3, p. 349-368Article in journal (Refereed) Published
Abstract [en]

Purpose: This study aims to explore the impact of social comparison orientation (SCO) on financial management behavior (FMB) in a developing country with a collectivist culture. It examines how SCO is related to FMB directly and through financial self-efficacy (FSE) and how financial socialization (FS) moderates the SCO–FMB relationship.

Design/methodology/approach: Data was collected from 301 adults in Dhaka, Bangladesh, using self-administered survey questionnaires. Mediation and moderation analyses were performed using Smart PLS software.

Findings: The results indicate that SCO was positively associated with FMB. FSE mediates this relationship, enhancing SCO’s positive impact on FMB. Additionally, FS moderates the effect of SCO on FMB, with higher levels of FS strengthening this positive relationship.

Research limitations/implications: The primary implication of this research is the revelation that SCO can positively impact FMB, contrary to traditional views, particularly when FSE mediates the relationship and FS moderates it. The findings suggest that interventions aimed at enhancing FSE and promoting FS can improve FMB. These insights are valuable for financial educators, policymakers and individuals in developing countries seeking to improve financial behavior.

Originality/value: This study makes four significant contributions: first, it demonstrates a positive direct relationship between SCO and FMB. Second, it reveals that FSE mediates the relationship between SCO and FMB. Third, it shows that FS moderates the SCO–FMB relationship. Fourth, it focuses on a sample from the emerging middle class in a developing country representing a collectivist culture, providing unique insights into this dynamic segment.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2025
Keywords
Collectivist cultures, Developing countries, Financial management behavior, Financial self-efficacy, Financial socialization, Social comparison orientation
National Category
Business Administration Work Sciences
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-24697 (URN)10.1108/BL-06-2024-0080 (DOI)001343631700001 ()2-s2.0-85208092751 (Scopus ID)
Note

CC BY 4.0

© 2024, AFM Jalal Ahamed and Yam B. Limbu

Article publication date: 28 October 2024

Correspondence Address: A.F.M.J. Ahamed; School of Business, University of Skövde, Skövde, Sweden; email: jalal.ahamed@his.se

Available from: 2024-11-14 Created: 2024-11-14 Last updated: 2025-10-29Bibliographically approved
Ahamed, A. F. (2025). The Pursuit of Subjective Well-Being Through Financial Well-Being, Relationship Quality, and Spiritual Well-Being: A Configuration Approach with Fuzzy-Set Qualitative Comparative Analysis (fsQCA). Journal of Family and Economic Issues, 46(3), 784-801
Open this publication in new window or tab >>The Pursuit of Subjective Well-Being Through Financial Well-Being, Relationship Quality, and Spiritual Well-Being: A Configuration Approach with Fuzzy-Set Qualitative Comparative Analysis (fsQCA)
2025 (English)In: Journal of Family and Economic Issues, ISSN 1058-0476, E-ISSN 1573-3475, Vol. 46, no 3, p. 784-801Article in journal (Refereed) Published
Abstract [en]

Individuals’ subjective well-being is influenced by their financial well-being, family relationship quality, spiritual well-being, gender, and age. However, our knowledge of potential associations between these factors is limited, especially in non-western developing countries. Further, human thinking’s complexity, interconnectedness, and asymmetry fit nicely with subjective well-being conceptualizations. Therefore, this research is one of the very first studies from a typical Asian country that conceptualizes subjective well-being asymmetrically. The primary objective of this study was to determine which combinations of these factors resulted in higher or lower subjective well-being. We used a self-administered questionnaire to survey 250 married working people in Bangladesh’s capital city. The factor combinations are identified with a fuzzy-set qualitative comparative analysis (fsQCA). Despite not finding any necessary condition for high or low subjective well-being, the analysis identifies two equifinal combinations of high subjective well-being and four combinations of low subjective well-being. In Asian cultures, where family bonds and spiritual well-being are feared to be declining, the combination of identified configurations re-emphasizes the importance of family relationship quality and spiritual well-being. Using a configurational approach, the findings contribute to the literature on subjective well-being and family relationships by explaining how different combinations of factors determine an individual's well-being. Additionally, this has important implications for policymakers and society as a whole.

Place, publisher, year, edition, pages
Springer, 2025
Keywords
Happiness, Asymmetric analysis, Non-western countries, Family, fsQCA
National Category
Business Administration Public Health, Global Health and Social Medicine
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-23893 (URN)10.1007/s10834-024-09968-6 (DOI)001235462900002 ()2-s2.0-85194732192 (Scopus ID)
Funder
University of Skövde
Note

CC BY 4.0 DEED

Published: 30 May 2024

A. F. M. Jalal Ahamed jalal.ahamed@his.se

Open access funding provided by University of Skövde. No funding was received for this research.

Available from: 2024-05-31 Created: 2024-05-31 Last updated: 2025-10-29Bibliographically approved
Ahamed, A. F., Nummela, N. & Vissak, T. (2025). When East Meets West in Building Organisational Resilience: An Exploratory Study Among Bangladeshi Exporters. MIR: Management International Review, 65(1), 85-113
Open this publication in new window or tab >>When East Meets West in Building Organisational Resilience: An Exploratory Study Among Bangladeshi Exporters
2025 (English)In: MIR: Management International Review, ISSN 0938-8249, E-ISSN 1861-8901, Vol. 65, no 1, p. 85-113Article in journal (Refereed) Published
Abstract [en]

This longitudinal qualitative study examines how globally operating readymade gar-ment exporters from Bangladesh build organisational resilience in order to cope inthe turbulent business environment. We found that at the time of crisis, such as theone caused by the global COVID-19 pandemic, the studied exporters lacked robust-ness, and were not prepared for unexpected external shocks. However, the compa-nies built resilience by adaptation to the situation as well as possible. Their ability tobuild resilience was found to be partly rooted in the local culture. At the time of cri-sis, the companies combined jugaad—a regional cultural practice—with a Westernmindset and management tools. In this study, this unique combination of regionaland Western practices is labelled as jugalbandi. Interestingly, organisational resil-ience which is achieved in this way seems to be temporary: the exporters discardedthe locally-embedded practices when the situation stabilised. Our study challengesthe mainstream views on organisational resilience espoused in earlier research, anddevelops a context-sensitive, culture-embedded framework of resilience building.

Place, publisher, year, edition, pages
Springer Nature, 2025
Keywords
Organisational resilience, Resilience building, VUCA, Exports, Jugaad, Jugalbandi, Bangladesh
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-24843 (URN)10.1007/s11575-024-00563-3 (DOI)001391745800001 ()2-s2.0-85217243862 (Scopus ID)
Note

CC BY 4.0

Published online: 08 January 2025

Niina Nummelaniina.nummela@utu.fi

Springer

Open Access funding provided by University of Turku (including Turku University Central Hospital). This work was supported by the Estonian Research Council’s grant PRG 1418 “Export(ers’) Performance in VUCA and Non-VUCA Environments”.

Available from: 2025-01-16 Created: 2025-01-16 Last updated: 2025-09-29Bibliographically approved
Ahamed, A. F. (2024). Digital Transformation as a Means of Achieving SME Resilience During COVID-19 – A Systematic Review and Future Research Agenda (1ed.). In: Susanne Durst; Thomas Henschel (Ed.), Small and Medium-Sized Enterprise (SME) Resilience: Strategies for Risk and Crisis Management (pp. 17-32). Springer Nature
Open this publication in new window or tab >>Digital Transformation as a Means of Achieving SME Resilience During COVID-19 – A Systematic Review and Future Research Agenda
2024 (English)In: Small and Medium-Sized Enterprise (SME) Resilience: Strategies for Risk and Crisis Management / [ed] Susanne Durst; Thomas Henschel, Springer Nature, 2024, 1, p. 17-32Chapter in book (Refereed)
Abstract [en]

The Covid-19 pandemic had devastating effects on small and medium businesses (SME). The immediate shock, uncertainty, varying restrictions, and the risk to life disoriented the small and medium industries. In the last 4–5 years, we’ve seen small and medium businesses worldwide gradually return to their former state. Digital transformation is one of the tools used in this comeback effort. This topic has been the subject of several conceptual, empirical, and review studies. However, no systematic review has been conducted that examines digital transformation enablers and how digital transformation can lead to organizational resilience. This study aims to fill the gap. I conducted this systematic review following the PRISMA guidelines. On the basis of the 37 studies that met the inclusion criteria, I identified two clusters of enablers (strategic orientations, capabilities, and capacities) as well as six mediating strategies (frugal innovation, organizational agility, strategic agile process, dynamic strategic planning, social entrepreneurship and competitive intelligence, and sustainable business processes) of digital transformation on SME resilience. A consolidated conceptual model was developed based on the findings of this review. Scholars will be able to use these results to understand the knowledge boundary and develop effective strategies for promoting the resilience of SME’s. 

Place, publisher, year, edition, pages
Springer Nature, 2024 Edition: 1
Series
Management for Professionals, ISSN 2192-8096, E-ISSN 2192-810X
Keywords
COVID-19, Digital transformation, Digitalization, Organizational resilience, PRISMA, Systematic review
National Category
Business Administration Information Systems, Social aspects
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-23713 (URN)10.1007/978-3-031-50836-3_2 (DOI)2-s2.0-85189162969 (Scopus ID)978-3-031-50835-6 (ISBN)978-3-031-50838-7 (ISBN)978-3-031-50836-3 (ISBN)
Note

© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Correspondence Address: A.F.M.J. Ahamed; School of Business, University of Skövde, Skövde, Sweden; email: jalal.ahamed@his.se

Available from: 2024-04-11 Created: 2024-04-11 Last updated: 2025-09-29Bibliographically approved
Ahamed, A. F. & Limbu, Y. B. (2024). Financial anxiety: a systematic review. International Journal of Bank Marketing, 42(7), 1666-1694
Open this publication in new window or tab >>Financial anxiety: a systematic review
2024 (English)In: International Journal of Bank Marketing, ISSN 0265-2323, E-ISSN 1758-5937, Vol. 42, no 7, p. 1666-1694Article, review/survey (Refereed) Published
Abstract [en]

Purpose: Financial anxiety has become a global concern and a growing research area with significant potential to contribute to the behavioral and personal finance literature. Despite this, the literature is fragmented and inconsistent. Prior studies vary greatly in the breadth of definitions and measures of financial anxiety. There has been no systematic evaluation of literature on financial anxiety antecedents, consequences, and coping strategies. This systematic review fills this gap. Design/methodology/approach: We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. We searched Scopus and Web of Science and identified 55 eligible studies published between 2009 and 2024. Findings: Financial anxiety is defined and measured differently in different research domains. We identified several antecedents, including socio-demographic factors (e.g. gender, age, ethnicity, income, employment, racial background, and language proficiency), personality traits, compulsive and impulsive buying behavior, depression or other mental issues, family health issues, and the COVID-19 pandemic and consequences of financial anxiety, including psychological and psychic health, societal and personal relations, financial behavior and well-being, and job-related outcomes. In addition, the literature presents six financial anxiety coping strategies (self-imposed coping mechanisms, spiritual and theological resources, increased financial capability, social and family support, seeking professional help, and language proficiency training). Several future research directions are presented. Originality/value: This review represents the first systematic compilation and evaluation of the research findings on financial anxiety.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2024
Keywords
Financial anxiety, Financial concerns, Financial hardship, Financial stress, PRISMA, Systematic review
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-24000 (URN)10.1108/IJBM-08-2023-0462 (DOI)001239401300001 ()2-s2.0-85195521316 (Scopus ID)
Note

Article publication date: 6 June 2024

Correspondence Address: Y.B. Limbu; Department of Marketing, Montclair State University, Montclair, United States; email: limbuy@montclair.edu

Available from: 2024-06-20 Created: 2024-06-20 Last updated: 2025-09-29Bibliographically approved
Ahamed, A. F. & Limbu, Y. B. (2024). Retirement Planning: A Moderated Mediation Model of Cognitive Beliefs, Retirement Planning Attitude, and Money Availability. Financial Services Review, 32(2), 77-93
Open this publication in new window or tab >>Retirement Planning: A Moderated Mediation Model of Cognitive Beliefs, Retirement Planning Attitude, and Money Availability
2024 (English)In: Financial Services Review, ISSN 1057-0810, E-ISSN 1873-5673, Vol. 32, no 2, p. 77-93Article in journal (Refereed) Published
Abstract [en]

Retirement planning has been extensively studied in developed countries; however, it received scant scholarly attention in developing nations. Thus, this study examines the role of cognitive factors in retirement planning intentions in the context of a developing country, focusing on financial risk tolerance and self-efficacy within the cognitive appraisal theory framework, considering the mediating role of retirement planning attitudes and the moderating impact of financial resource availability. A survey was conducted in Dhaka, Bangladesh, with 301 valid responses analyzed using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Findings reveal that retirement planning attitudes mediate the relationship between cognitive factors and retirement planning intentions. Interestingly, risk tolerance negatively impacts retirement planning intentions through attitudes, while financial self-efficacy shows a positive influence. Furthermore, the availability of financial resources moderates these relationships, indicating that retirement planning attitudes significantly influence intentions when financial resource availability is low. This research contributes to the understanding of retirement planning in a developing country context, highlighting the importance of cognitive factors and financial resources. It suggests that tailored retirement planning strategies should consider individual financial conditions and cognitive beliefs. The insights are valuable for policymakers and financial advisors, particularly in developing nations.

Place, publisher, year, edition, pages
Academy of Financial Services, 2024
Keywords
Retirement Planning Intention; Retirement Planning Attitude; Financial Self-Efficacy; Financial Risk; Tolerance; Financial availability; Cognitive Appraisal Theory; Developing Country; Moderated Mediation Model
National Category
Peace and Conflict Studies Other Social Sciences not elsewhere specified Human Geography Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-24002 (URN)10.61190/fsr.v32i2.3555 (DOI)
Note

CC BY-NC 4.0

Corresponding author (jalal.ahamed@his.se). School of Business, University of Skövde, Skövde, Sweden

Available from: 2024-06-20 Created: 2024-06-20 Last updated: 2025-09-29Bibliographically approved
Ahamed, A. F. & Noboa, F. (2023). Driving performance in exporter-importer exchange relationships: The efficacy of interorganizational trust as a response to exchange risks. Cogent Business & Management, 10(3), Article ID 2256953.
Open this publication in new window or tab >>Driving performance in exporter-importer exchange relationships: The efficacy of interorganizational trust as a response to exchange risks
2023 (English)In: Cogent Business & Management, E-ISSN 2331-1975, Vol. 10, no 3, article id 2256953Article in journal (Refereed) Published
Abstract [en]

Drawing on the transaction cost analysis perspective, this study examines how three types of exchange risks influence performance in exporter-importer exchange relationships. These risks include cultural distance, which gives rise to behavioral uncertainty and its associated measurement problem; market turbulence, a dimension of environmental uncertainty that gives rise to an adaptation problem; and transaction-specific assets, representing a safeguarding problem. The conceptual model assesses how an informal governance mechanism, inter-organizational trust, responds to these three exchange risks and, in doing so, fosters relational and export performance. Based on a structural equation model conducted in PLS, our findings indicate that cultural distance relates positively to inter-organizational trust, and market turbulence positively relates to exporter-specific assets. Exporter-specific assets and inter-organizational trust were found to have a reciprocal relationship. This research also confirms the mediating role of relational performance concerning the effects of exporter-specific assets and inter-organizational trust on financial export performance. 

Place, publisher, year, edition, pages
Taylor & Francis Group, 2023
Keywords
behavioral uncertainty, cultural distance, environmental uncertainty, Latin America, market turbulence
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-23237 (URN)10.1080/23311975.2023.2256953 (DOI)001065029400001 ()2-s2.0-85170528342 (Scopus ID)
Note

CC BY 4.0

© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

Corresponding author: A.F.M. Jalal Ahamed, School of Business, University of Skövde, Skövde SE-541 28, Sweden  E-mail: jalal.ahamed@his.se

Taylor & Francis Group an informa business

Available from: 2023-09-21 Created: 2023-09-21 Last updated: 2025-09-29Bibliographically approved
Sharma, S., Malik, A. & Ahamed, A. F. (2023). Modelling Consumer’s Mobile Wallet App Adoption and Its Continuous Usage: The Case of India. In: Prashant Mishra, Ashu Sharma, Sayantan Khanra, Sumit K. Kundu, Sushanta Kumar Mishra (Ed.), Digital Economy Post COVID-19 Era: Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Paper presented at 8th Conference of Indian Academy of Management, INDAM 2023 Mumbai 6 January 2023 through 8 January 2023 (pp. 213-232). Singapore: Springer
Open this publication in new window or tab >>Modelling Consumer’s Mobile Wallet App Adoption and Its Continuous Usage: The Case of India
2023 (English)In: Digital Economy Post COVID-19 Era: Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023 / [ed] Prashant Mishra, Ashu Sharma, Sayantan Khanra, Sumit K. Kundu, Sushanta Kumar Mishra, Singapore: Springer, 2023, p. 213-232Conference paper, Published paper (Refereed)
Abstract [en]

Mobile usage and internet consumption have marked tremendous growth in the last decade. The adoption of mobile technology has gained the attention of researchers, and few studies have been carried out to understand the factors of mobile technology adoption. This study aims to understand the factors affecting mobile wallet app adoption among Indian consumers. The study explores the factors that impact wallet app adoption and the mediating role of satisfaction between wallet app adoption and its continuous usage. A conceptual model was developed based on the unified theory of acceptance and use of technology (UTAUT) framework and tested on 424 responses collected from India’s Delhi NCR capital region. The original UTAUT framework has been extended by adding factors: enjoyment, aesthetics, incentives, and trust. The hypothesized relationships were analysed by using the structural equation modelling (SEM) method. Geographical limitations, the younger population as a prominent respondent in the study, and longitudinal study were reported as a few of the limitations of the study. The findings of the study would help the mobile wallet app developers and providers by providing valuable insights which in turn can be implemented by them to frame their strategies for increased adoption of the wallet apps. 

Place, publisher, year, edition, pages
Singapore: Springer, 2023
Series
Springer Proceedings in Business and Economics, ISSN 2198-7246, E-ISSN 2198-7254
Keywords
Adoption, India, Internet penetration, Mobile technology, SEM, UTAUT, Wallet app
National Category
Business Administration Information Systems, Social aspects
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-23402 (URN)10.1007/978-981-99-0197-5_13 (DOI)2-s2.0-85177090559 (Scopus ID)978-981-99-0196-8 (ISBN)978-981-99-0197-5 (ISBN)
Conference
8th Conference of Indian Academy of Management, INDAM 2023 Mumbai 6 January 2023 through 8 January 2023
Note

© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2023.

Correspondence Address: S. Sharma; Jaypee Institute of Information Technology, Noida, India; email: sharma.a.aswati@gmail.com

Available from: 2023-11-30 Created: 2023-11-30 Last updated: 2025-09-29Bibliographically approved
Limbu, Y. B. & Ahamed, A. F. (2023). What Influences Green Cosmetics Purchase Intention and Behavior?: A Systematic Review and Future Research Agenda. Sustainability, 15(15), Article ID 11881.
Open this publication in new window or tab >>What Influences Green Cosmetics Purchase Intention and Behavior?: A Systematic Review and Future Research Agenda
2023 (English)In: Sustainability, E-ISSN 2071-1050, Vol. 15, no 15, article id 11881Article, review/survey (Refereed) Published
Abstract [en]

The green cosmetics industry has witnessed significant growth over the last few years. Simultaneously, scholarly interest in the area has grown. However, overall, the evidence is inconsistent. Despite the growing literature, no systematic review has been carried out to summarize and synthesize the empirical studies that have examined factors associated with green cosmetics purchase intention (GCPI) and green cosmetics purchase behavior (GCPB). This study aims to fill this gap. We conducted this systematic review following the PRISMA guidelines. From forty-eight studies that met the inclusion criteria, we identified ten major themes that were significantly associated with GCPI and GCPB. The most frequently demonstrated determinants were the theory of planned behavior components (attitude, subjective norms, and perceived behavioral control), followed by marketing mix, consumer consciousness concerns, consumer values, brand-related attributes, experience and knowledge, self-efficacy, and perceived barriers. In addition, we identified several gaps that could be addressed through future research. These results will help scholars understand the knowledge boundary and assist marketers in developing effective strategies for promoting green cosmetics. 

Place, publisher, year, edition, pages
MDPI, 2023
Keywords
green cosmetics, PRISMA, purchase behavior, purchase intention, sustainability, systematic review, consumption behavior, future prospect, literature review, marketing, perception
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-23127 (URN)10.3390/su151511881 (DOI)001045810200001 ()2-s2.0-85167903363 (Scopus ID)
Note

CC BY 4.0

© 2023 by the authors.

This research received no external funding.

Available from: 2023-08-24 Created: 2023-08-24 Last updated: 2025-09-29Bibliographically approved
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