Open this publication in new window or tab >>2025 (English)In: The Bottom Line, ISSN 0888-045X, E-ISSN 2054-1724, Vol. 38, no 3, p. 349-368Article in journal (Refereed) Published
Abstract [en]
Purpose: This study aims to explore the impact of social comparison orientation (SCO) on financial management behavior (FMB) in a developing country with a collectivist culture. It examines how SCO is related to FMB directly and through financial self-efficacy (FSE) and how financial socialization (FS) moderates the SCO–FMB relationship.
Design/methodology/approach: Data was collected from 301 adults in Dhaka, Bangladesh, using self-administered survey questionnaires. Mediation and moderation analyses were performed using Smart PLS software.
Findings: The results indicate that SCO was positively associated with FMB. FSE mediates this relationship, enhancing SCO’s positive impact on FMB. Additionally, FS moderates the effect of SCO on FMB, with higher levels of FS strengthening this positive relationship.
Research limitations/implications: The primary implication of this research is the revelation that SCO can positively impact FMB, contrary to traditional views, particularly when FSE mediates the relationship and FS moderates it. The findings suggest that interventions aimed at enhancing FSE and promoting FS can improve FMB. These insights are valuable for financial educators, policymakers and individuals in developing countries seeking to improve financial behavior.
Originality/value: This study makes four significant contributions: first, it demonstrates a positive direct relationship between SCO and FMB. Second, it reveals that FSE mediates the relationship between SCO and FMB. Third, it shows that FS moderates the SCO–FMB relationship. Fourth, it focuses on a sample from the emerging middle class in a developing country representing a collectivist culture, providing unique insights into this dynamic segment.
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2025
Keywords
Collectivist cultures, Developing countries, Financial management behavior, Financial self-efficacy, Financial socialization, Social comparison orientation
National Category
Business Administration Work Sciences
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
urn:nbn:se:his:diva-24697 (URN)10.1108/BL-06-2024-0080 (DOI)001343631700001 ()2-s2.0-85208092751 (Scopus ID)
Note
CC BY 4.0
© 2024, AFM Jalal Ahamed and Yam B. Limbu
Article publication date: 28 October 2024
Correspondence Address: A.F.M.J. Ahamed; School of Business, University of Skövde, Skövde, Sweden; email: jalal.ahamed@his.se
2024-11-142024-11-142025-10-29Bibliographically approved