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  • 1.
    Karlsson, Christian
    et al.
    University of Skövde, School of Business.
    Partanen, Johan
    University of Skövde, School of Business.
    INTERN SYMMETRISK KOMMUNIKATION: En kvalitativ studie om den interna symmetriska kommunikationen och dess bidrag till medarbetares engagemang2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Employee commitment is worryingly low, both nationally and internationally which is a costly problem for organizations as this may contribute to lower productivity, reduced customer satisfaction and reduced employee loyalty. An important tool that organizations can use to strengthen the employees' commitment is to create a well-functioning internal communication. This communication has from an organizational perspective been given a more prominent role since internal information between management and employees must be adjusted on the basis of employees' needs so as to provide the best conditions for achieving organizational success and contribute to a higher commitment.

    Purpose: The purpose of this study was to obtain a better understanding of how organizations symmetrical internal communication affects employee engagement, seen from an employee's perspective.

    Method: The study's purpose was to get a better understanding of the chosen problem area which resulted that a qualitative research approach was used. To investigate the corporate commitment of the employee’s nine semi-structured interviews was conducted. This method was used to capture the informants' subjective experiences of commitment linked to symmetrical internal communication. The nine informants were selected from one organization, where the selection was made strategically random. The organization was chosen as it actively worked with symmetric internal communications and employees’ commitment.

    Results/Conclusion: This study has come to the conclusion that it is the combination of symmetrical communication and asymmetric communication that creates the most favorable conditions for well-functioning internal communication. The combination of internal communication channels facilitates the employees' work situation and contributes to increased engagement.

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