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  • 1.
    Pettersson, Robin
    et al.
    University of Skövde, School of Business.
    Nothall, Philip
    University of Skövde, School of Business.
    Rekrytering och sociala medier: Det sociala ansvaret2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The prevalence of social media is significant and only a minority of the population is not on social media in any form. This creates valuable information that is used by organizations and recruiters, among other things, to create an image and risk minimize the next recruitment. However, this is a relatively new way of recruiting and collecting information and there are a lack of guidelines and understanding of how it can be used in a responsible manner. New legislation such as GDPR shows that there is a need to ensure that the information is not used incorrectly.

    The aim of the study is to increase understanding of how recruitment companies use information from social media in the recruitment process from a responsibility perspective.

    A qualitative study was conducted with 10 informants in the staffing industry. The method was used as the study wanted to capture the respondents' perception of social media use in a recruitment process. Since the staffing industry is focused on recruitment, these were considered the target group that offered the most expertise and knowledge.

    The study has concluded that there is a problem with screening of social media as it is an unregulated tool. Legislation is not sufficient and there is no clarity on what role of responsibility applies. Recruiters would like to use social media without being worried that they are crossing borders and they are in a dialectical tension where they consider it a good tool while at the same time risking being considered irresponsible to use it. Increased clarity on how it can and should be used proves desirable from recruiters to give them the opportunity to be transparent with their work.

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