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  • 1.
    Ringkvist, Maria
    et al.
    University of Skövde, School of Technology and Society.
    Vighagen, Pernilla
    University of Skövde, School of Technology and Society.
    "Walk the talk": Kvalitativ intervjustudie i hur en organisationskultur kan förändras2012Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Changes are common in today's organizations and change of organizational culture is one strategy that can be used to improve profitability and achieve objectives. Changes in organizational culture are difficult to implement because of the unconscious assumptions that must be made visible and challenged. The change itself is time consuming. In social interactions individuals shape and reshape culture. According to symbolic interactionism transmission and interpretation of symbols occur through the social interaction. The purpose of this study is to gain a deeper understanding of what contributes to a change in organizational culture and how the leader may be important in this change. The qualitative interview study takes into account the organization's internal material about the change process. There were eight interviews with leaders in the support unit in order to answer the research questions. Contributing to the change according to the leaders is: consensus, measuring, support from the organization, top management and leaders as symbols. The leader is considered to be particularly important because the leader has a central role in the transfer of organizational culture. If the leader is considered to be a symbol, the leader can affect cultural change by acting according to the desired culture.

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