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  • 1.
    Abraha, Desalegn
    et al.
    University of Skövde, School of Business. University of Skövde, Enterprises for the Future.
    Radón, Anita
    University of Borås, Sweden.
    Sundström, Malin
    University of Borås, Sweden.
    Reardon, James
    Monfort College of Business, Greeley Colorado, USA.
    The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior2015In: Journal of Management and Marketing Research, ISSN 1941-3408, Vol. 18, article id 152146Article in journal (Refereed)
    Abstract [en]

    The Scandinavian market has changed significantly over the past half-decade with several online distributors, particularly of digital files such as music, originating locally. This ineffect has significantly further increased globalization of commerce in the Nordic countries. The purpose of this research is to examine the effect of more traditional models of consumer choice regarding local vs global products in this context. While the major metro areas of Scandinavia have always been largely global, this research reaches further into the central part where attitudes and globalization tends to be adopted at a slower pace

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