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  • 1.
    Hyder, Akmal
    et al.
    Högskolan i Gävle.
    Abraha Gebrekidan, Desalegn
    University of Skövde, School of Business. University of Skövde, Enterprises for the Future.
    Mukhtar, Syeda-Masooda
    King AbdulAziz University, Saudi Arabia.
    Cross-Cultural Strategic Alliances: Lessons from Swedish Firms in Eastern and Central Europe2014In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 23, no 4, p. 29-44Article in journal (Refereed)
  • 2.
    Kaynak, Erdener
    et al.
    Department of Marketing, School of Business Administration, Pennsylvania State University at Harrisburg, Middletown, United States.
    Kara, Ali
    Department of Marketing, College of Business Administration, Pennsylvania State University, York Campus, York, United States.
    Kucukemiroglu, Orsay
    Department of Business Administration, College of Business Administration, Pennsylvania State University at York, York, United States.
    Abraha, Desalegn
    University of Skövde, School of Technology and Society.
    An Empirical Examination of the Characteristics and Behavioral Tendencies of Swedish Consumers in Patronizing Different Retail Stores2005In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 14, no 4, p. 35-51Article in journal (Refereed)
    Abstract [en]

    The objective of this study is to investigate the characteristics and behavioral tendencies of Swedish consumers in relation to their involvement with various types of retail stores as well as their shopping and patronizing behaviors under varying circumstances. In particular, the study focuses on examining the underlying dimensions of Swedish consumers' retail shopping behavior incorporating their lifestyles and attitudinal orientations as well as demographic and socio-economic characteristics. Data for the study were collected through personal interviews in Sweden. The study findings indicate that the most dominant lifestyle dimensions include fashion orientation, adventure orientation and aesthetic orientation. Several of these lifestyle dimensions apparent among the Swedish retail shoppers were found to be related to the number of stores shopped in a given period of time. Also, the most dominant factors were one-stop shopping, merchandise quality and assortment, and store communication factors. When the dimensions extracted based on the grocery store choice are used in explaining the number of stores visited, then we see an inverse relationship between the number of stores visited and the factors of one-stop shopping, merchandise quality, and poverty of time. On the other hand, there is a direct relationship between the number of stores visited and the factor of store communication and convenience. The findings of the study offer important research, public policy and managerial implications for retailer distributors and consumer goods manufacturers.

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Citation style
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  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
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  • Other locale
More languages
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