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  • 1.
    Rose, Jeremy
    et al.
    University of Skövde, School of Informatics. University of Skövde, The Informatics Research Centre.
    Lennerholt, Christian
    University of Skövde, School of Informatics. University of Skövde, The Informatics Research Centre.
    Low Cost Text Mining as a Strategy for Qualitative Researchers2017In: Electronic Journal of Business Research Methods, ISSN 1477-7029, E-ISSN 1477-7029, Vol. 15, no 1, p. 2-16Article in journal (Refereed)
    Abstract [en]

    Advances in text mining together with the widespread adoption of the Internethave opened up new possibilities for qualitative researchersin the information systems and business and management fields.Easy access to large amounts of textual material through search engines,combined with automated techniques for analysis,promise to simplify the process of qualitative research.In practice this turns out not to be so easy.We outline a design research approach for buildinga five stageprocess for low tech,low cost text mining, which includes insights from the text mining literature and an experiment with trend analysis in business intelligence.We summarise the prototype process,and discuss the many difficulties that currently stand in the way of high quality research by this route.Despite the difficulties, the combination of low cost text mining with qualitative research is a promising methodological avenue, and we specify some future paths for this area of study.

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