Employer branding: Företags arbete med intern employer branding för att behålla personal
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesisAlternative title
Employer branding : Companies work with internal employer branding to retain employees (English)
Place, publisher, year, edition, pages
2016. , p. 60
Keywords [en]
employer branding, internal employer branding, employer brand, organizational identity, organizational culture, loyalty, employee retention
Keywords [sv]
employer branding, intern employer branding, arbetsgivarvarumärke, organisationsidentitet, organisationskultur, lojalitet, behålla personal
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-12495OAI: oai:DiVA.org:his-12495DiVA, id: diva2:938914
Subject / course
Business Administration
Educational program
Human Resources, Organization and Leadership
Supervisors
Examiners
2016-06-302016-06-172016-06-30Bibliographically approved