This paper aims at understanding the professionalization process of a Swedish family owned newspaper from a generational perspective. Professionalization is a much debated topic within the family business field. Family ownership is still common in the Nordic countries. But the consequences and implications are not well understood and despite its presence the issue of family ownership is rarely discussed in the academic field. Media studies discuss professionalization but mostly focusing on the journalistic profession. Ownership and ownership transition have only recently been discussed.
Empirically, the paper draws on an in depth case study of a family owned newspaper company. Semi-structured interviews with owners, managers, board members, and editors have been conducted. The interviews were complemented with secondary material, e.g. annual reports and biographies. Four generations are discussed with regards to professionalization processes. The study shows that competence and learning are factors influencing the professionalization process across generations. Competence is divided into cultural and formal competence. Learning is categorized as experiential learning which increases over generations. Formal competence and structures become important, increasing the risk for alienation between the owners and the business. Professionalization of ownership structures and roles has consequences for family, ownership and business. The paper contributes to the limited research on family ownership in media management research.