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Herzberg's Motivation Factors in A Gamification Environment: How motivational factors may be applied to game design in order to describe the experience of a serious game
University of Skövde, School of Informatics.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This paper is aimed to analyze how the Motivators in Herzberg's Two-Factor theory can be applied to a game design framework, namely the MDA-framework. This is done by evaluating a feature called Detailed Feedback System which is a gamification layer aimed towards evaluating photos from predetermined categories. The evaluation is done by letting participants use the Detailed Feedback System, and later letting them participate in an online survey on how it felt to use the feature. In this paper Self-Determination Theory and the Likert-scale is used in order to find a variance in their answers. This is later explored in a comparison matrix exploring which aspects of each theoretical framework may be the most prominent. The results are also analyzed to find variance in the final result, in order to find how significant the variance is in motivation and enjoyment, and why I conclude these findings to be positive.

Place, publisher, year, edition, pages
2015. , p. 52
Keywords [en]
Motivation, MDA-framework, Herzberg, Game Design, Gamification.
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:his:diva-11577OAI: oai:DiVA.org:his-11577DiVA, id: diva2:858355
Subject / course
Informationsteknologi
Educational program
Serious Games - Master's Programme
Supervisors
Examiners
Available from: 2015-10-09 Created: 2015-10-02 Last updated: 2018-01-11Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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