Precision agriculture provides important routes toward a more sustainable agriculture. Many farmers have the necessary technology to operate site-specifically, but they do not use it in practice, and available IT systems are not used to their full potential. This paper discusses how to reduce the so-called ‘implementation problem’ in order to improve the ongoing development process of a webbased fertilization project in Sweden. The intention of the project is to apply a participatory design approach, and some pitfalls on starting to use this approach in the development and implementation process are identified as well as some suggestions on how to reduce them.