The private sector as well as the public sector seeks qualified personnel who are motivated to work in the areas of administration and management. For example, students who have been educated as controllers, purchasing agents and managers are much sought after. Thus, public and private sector organizations are interested in connecting to students who want to study business administration, management and public administration. One goal of such organizations is to encourage students to study particular business areas, especially financial and administrative areas. In this paper, we discuss the possibilities for bridging the gap between education’s theoretical knowledge and management’s practical knowing. As the locus for this discussion, we use the field visit in which students meet with managers at work and acquire images of work. Our empirical data were obtained from field visits that students from two Swedish university programs took. We present this data as two case studies. As part of the experience, the students’ classroom lecturer and several representatives from the visited organizations made presentations to the students. The students in the first case made a series of field visits to retail stores. The students in the second case visited the accounting department at local government offices. We found that students generally enjoy seeing and discussing actual work sites away from the university. They are interested in learning about organizations where they might work after graduation. The visited organizations also find these field visits of value. These visits, through the translation process of the student-manager interaction, attempt to bridge theory and practice. One consequence of such visits, not examined closely in the literature, is that this interaction significantly influences the students’ images of work. Students become familiar with image-creating words such as enthusiasm, personnel issues, responsibility and an opportunity to influence.