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The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior
University of Skövde, School of Business. University of Skövde, Enterprises for the Future. (Retailing and International Business)
Swedish Institute for Innovative Retailing, University of Borås, Sweden.
Swedish Institute for Innovative Retailing, University of Borås, Sweden.
Monfort College of Business, University of Northern Colorado, USA.
2015 (English)In: Proceedings of the AABRI conference, Orlando Florida, January 1-3, Academic and Business Research Institute , 2015Conference paper (Refereed)
Place, publisher, year, edition, pages
Academic and Business Research Institute , 2015.
Keyword [en]
National identity, Ethnocentrism, Purchase behavior, Effects
National Category
Business Administration
Research subject
Humanities and Social sciences
Identifiers
URN: urn:nbn:se:his:diva-10854OAI: oai:DiVA.org:his-10854DiVA: diva2:807399
Conference
AABRI International Conference, Orlando, January 1-3, 2015
Available from: 2015-04-23 Created: 2015-04-23 Last updated: 2015-09-18Bibliographically approved

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Abraha, Desalegn
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