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Cross-Cultural Strategic Alliances: Lessons from Swedish Firms in Eastern and Central Europe
Hyder, Akmal
Högskolan i Gävle.
Abraha Gebrekidan, Desalegn
University of Skövde, School of Business. University of Skövde, Enterprises for the Future.
(Detaljhandel och internationalisering)
Mukhtar, Syeda-Masooda
King AbdulAziz University, Saudi Arabia.
2014 (English)
In:
Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 23, no 4, p. 29-44
Article in journal (Refereed) Published
Place, publisher, year, edition, pages
IMDA Press , 2014. Vol. 23, no 4, p. 29-44
Keywords [en]
Internationalization, Cross Cultural, Strategic Alliances, Alliance Performance, Cultural Learning, Reseource Exchange, Sweden, Eastern and Central Europe
National Category
Business Administration
Research subject
Retailing and International Business
Identifiers
URN:
urn:nbn:se:his:diva-10819
OAI: oai:DiVA.org:his-10819
DiVA, id:
diva2:800045
Available from:
2015-04-01
Created:
2015-04-01
Last updated:
2019-11-08
Bibliographically approved
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No full text in DiVA
Other links
http://www.imda.cc/journal_euromarketing/volumes/vol23/Edited_JEM%20_23(4)_Content.pdf
Authority records
Hyder, Akmal
Abraha Gebrekidan, Desalegn
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ieee
modern-language-association-8th-edition
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apa-cv
ieee
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vancouver
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