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Cross-Cultural Strategic Alliances: Lessons from Swedish Firms in Eastern and Central Europe
Högskolan i Gävle.
University of Skövde, School of Business. University of Skövde, Enterprises for the Future. (Detaljhandel och internationalisering)
King AbdulAziz University, Saudi Arabia.
2014 (English)In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 23, no 4, 29-44 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
IMDA Press , 2014. Vol. 23, no 4, 29-44 p.
Keyword [en]
Internationalization, Cross Cultural, Strategic Alliances, Alliance Performance, Cultural Learning, Reseource Exchange, Sweden, Eastern and Central Europe
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-10819OAI: oai:DiVA.org:his-10819DiVA: diva2:800045
Available from: 2015-04-01 Created: 2015-04-01 Last updated: 2016-06-23Bibliographically approved

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http://www.imda.cc/journal_euromarketing/volumes/vol23/Edited_JEM%20_23(4)_Content.pdf

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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