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Välj rätt känd profil: En studie inriktad på kapitalvarubranschen. Företagens användning av marknadsföringsmetoden Celebrity endorsement, tillsammans med kundernas uppfattning.
University of Skövde, School of Business.
University of Skövde, School of Business.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Choose the right celebrity : A study focused on the capital goods industry. Companies’ use of marketing method Celebrity endorsement, along with customer perception. (English)
Place, publisher, year, edition, pages
2014. , 77 p.
Keyword [en]
Celebrity endorsement, known profile, the capital goods industry luminary, emotional connection.
Keyword [sv]
Celebrity endorsement, känd profil, kapitalvarubranschen, celebritet, emotionell.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:his:diva-9888OAI: oai:DiVA.org:his-9888DiVA: diva2:743040
Subject / course
Business Administration
Educational program
Business Administration and Business Law - Study Programme
Supervisors
Examiners
Available from: 2014-09-09 Created: 2014-09-03 Last updated: 2014-09-09Bibliographically approved

Open Access in DiVA

fulltext(1228 kB)224 downloads
File information
File name FULLTEXT01.pdfFile size 1228 kBChecksum SHA-512
1084bb7ef5f82a5650a3eff43e605616f7e0165e9cf0a54df0af8d6a2e2dbe992c8171aff56c9fe85d46c720224c3ace873eb202625c40c447695c8ca1335478
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf