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Välj rätt känd profil: En studie inriktad på kapitalvarubranschen. Företagens användning av marknadsföringsmetoden Celebrity endorsement, tillsammans med kundernas uppfattning.
Wikström, Niclas
University of Skövde, School of Business.
Sjöholm, Daniel
University of Skövde, School of Business.
2014 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Alternative title
Choose the right celebrity : A study focused on the capital goods industry. Companies’ use of marketing method Celebrity endorsement, along with customer perception. (English)
Place, publisher, year, edition, pages
2014. , p. 77
Keywords [en]
Celebrity endorsement, known profile, the capital goods industry luminary, emotional connection.
Keywords [sv]
Celebrity endorsement, känd profil, kapitalvarubranschen, celebritet, emotionell.
National Category
Social Sciences
Identifiers
URN:
urn:nbn:se:his:diva-9888
OAI: oai:DiVA.org:his-9888
DiVA, id:
diva2:743040
Subject / course
Business Administration
Educational program
Business Administration and Business Law - Study Programme
Supervisors
Abraha, Desalegn
University of Skövde, School of Business.
Examiners
Wickelgren, Mikael
University of Skövde, School of Business.
Available from:
2014-09-09
Created:
2014-09-03
Last updated:
2014-09-09
Bibliographically approved
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fulltext
(1228 kB)
646 downloads
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FULLTEXT01.pdf
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1084bb7ef5f82a5650a3eff43e605616f7e0165e9cf0a54df0af8d6a2e2dbe992c8171aff56c9fe85d46c720224c3ace873eb202625c40c447695c8ca1335478
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Direct link
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ieee
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