Inspired by George Kelly’s method for eliciting constructs this study addresses meanings ascribed to products. 49 participants were interviewed using Kelly’s construct elicitation procedures, showing triads of products. The results highlight methodological issues in capturing meaning with products. Kelly’s approach has the benefit of not relying on predetermined scales and highlights a need to consider a syntactical dimension. Reasoning along the lines of Kelly’s constructive alternativism we need to look at the variety constructs that may be applicable to a product. However the approach of using triads may be beneficial also in studies resting on other theories.