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Incorporating Social Media into Integrated Marketing Communications of an organization: The Case of Warid Telecom, Pakistan
University of Skövde, School of Technology and Society. (Marketing)
University of Skövde, School of Technology and Society. (Marketing)
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 88 p.
Keyword [en]
Social Media, Integrated Marketing Communications, User Generated Content, Warid, Telecom, Pakistan
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:his:diva-5352OAI: oai:DiVA.org:his-5352DiVA: diva2:458896
Subject / course
Business Administration
Educational program
Marketing - Master´s Programme
Presentation
2011-08-29, 12:05
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-01-12 Created: 2011-11-24 Last updated: 2012-01-12Bibliographically approved

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fulltext(2356 kB)22874 downloads
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File name FULLTEXT02.pdfFile size 2356 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Ghauri, Muhammad Taimoor KhanMaqsood, Muhammad Faraz
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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