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Butiksmiljön: En uppsats om hur man i inredning- och möbelbutiker arbetar för att påverka kunden
University of Skövde, School of Technology and Society.
University of Skövde, School of Technology and Society.
2011 (Swedish)Independent thesis Basic level (university diploma), 15 credits / 22,5 HE creditsStudent thesis
Abstract [sv]

Den här uppsatsen tar upp en studie om hur den exteriöra, interiöra och psykosociala butiksmiljön används av personalen för att påverka kunderana beteende. Den tar upp områden som till exempel entré, exponering, färgsättning, ljud och personalens bemötande mot kunden.
Place, publisher, year, edition, pages
2011. , p. 36
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-5006OAI: oai:DiVA.org:his-5006DiVA, id: diva2:422492
Subject / course
Business Administration
Educational program
Retain Store Manager - Study Programme
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-13 Created: 2011-06-09 Last updated: 2011-06-13Bibliographically approved

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fulltext(661 kB)933 downloads
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cb0176dfc471d271cddc05cd51a0aec113211f6fe0b27595d3f21ceda714e6e14fce819918c7537c4fd6010c05951870b57f93b1b0768753f6c47a37bb3aa08b
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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