This research investigates the role of logistics service providers in the implementation of a differentiated supply chain. The issue is examined through a multiple case study combined with a literature review. The research shows that logistics service providers can support companies with the implementation of a differentiated supply chain in sourcing and distribution parts by providing services that the company is incapable to provide, by providing certain services more efficiently or by providing complementing services. In some situations, the logistics service provider is even responsible for the entire implementation and should continuously develop the logistics process and customised service according to the company’s market situation. Eurasian transportation flows are nowadays an important part of most supply chains and needs to be considered in this differentiation work. Logistics service providers operating in these flows can support the differentiation by providing more customised and differentiated transportation services and there is a demand for more transportation alternatives in these flows.