his.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer Trust in E-Commerce: An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective
University of Skövde, School of Humanities and Informatics.
2004 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encounter. This study concentrates on the various means communicating trustworthiness proposed by researchers. An overview of means is presented according to a buying transaction process life cycle spanning the four phases information, agreement, handling, and postpurchase. Besides enabling the categorization of the various means to develop consumer trust, the four phases in addition illuminate the dynamic aspect of trust development and allow the introduction of a simple measure to determine success in the domain of e-commerce by evaluating the repetitiveness of consumer transacting with the e-vendor. A web site analysis was conducted to evaluate the trust means usage in practice. The findings of the web site analysis indicate three general trends. First, the analyzed web sites hint at an absent exploitation of second and third degree information. Second, the results of the study obtained from the indicators regarding the later phases portray a lack of means usage during the handling and postpurchase phase. Third, the web site analysis points out multiple possibilities for e-vendors to adjust, improve, and implement additional trust means. In general, the discovered trends are an indication for e-vendors to adopt their strategies to employ trust means towards the relevant consumer perspective of the company.

Place, publisher, year, edition, pages
Skövde: Institutionen för kommunikation och information , 2004. , 128 p.
Keyword [en]
Trust E-Commerce Trustworthiness Means Transaction
National Category
Computer Science
Identifiers
URN: urn:nbn:se:his:diva-905OAI: oai:DiVA.org:his-905DiVA: diva2:3325
Presentation
(English)
Uppsok
Technology
Supervisors
Available from: 2008-02-27 Created: 2008-02-27 Last updated: 2010-02-09

Open Access in DiVA

fulltext(15209 kB)572 downloads
File information
File name FULLTEXT02.pdfFile size 15209 kBChecksum SHA-512
15913c4f7a7309a041aecd2b067b896f5c3d7c6203337fedb68a6ac439efccaa8ced813e77325c31e32979184ad2334b68a9fb9e287b09a90061c7476efc07b8
Type fulltextMimetype application/pdf

By organisation
School of Humanities and Informatics
Computer Science

Search outside of DiVA

GoogleGoogle Scholar
Total: 876 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 467 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf