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Den lojala kunden – finns den?: Vilka faktorer påverkar kundens attityd och beteende och leder dessa faktorer till butikslojalitet?
Lennartson, Ninnie
University of Skövde, School of Technology and Society.
Molnemark, Ulrika
University of Skövde, School of Technology and Society.
2010 (Swedish)
Independent thesis Basic level (university diploma), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2010. , p. 46
Keywords [sv]
Lojalitet, attityder, beteende, 4 P, 4 kundpunkter, påverkansfaktorer, butikslojalitet
Identifiers
URN:
urn:nbn:se:his:diva-4094
OAI: oai:DiVA.org:his-4094
DiVA, id:
diva2:323789
Uppsok
Social and Behavioural Science, Law
Supervisors
Samuelsson, Joachim
University of Skövde, School of Technology and Society.
Examiners
Linderoth, Henrik
University of Skövde, School of Technology and Society.
Available from:
2010-06-21
Created:
2010-06-11
Last updated:
2010-06-21
Bibliographically approved
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682 downloads
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3b95c80a5ef8addff34bc8d37e9a04bd65b76696a5bb1249028e31e0b016244ea0faa9c88b4fbe7e3c8dda4fea71cbb47d1c657f067b31bf231c42260260ae70
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modern-language-association-8th-edition
vancouver
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modern-language-association-8th-edition
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