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Den lojala kunden – finns den?: Vilka faktorer påverkar kundens attityd och beteende och leder dessa faktorer till butikslojalitet?
University of Skövde, School of Technology and Society.
University of Skövde, School of Technology and Society.
2010 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010. , 46 p.
Keyword [sv]
Lojalitet, attityder, beteende, 4 P, 4 kundpunkter, påverkansfaktorer, butikslojalitet
Identifiers
URN: urn:nbn:se:his:diva-4094OAI: oai:DiVA.org:his-4094DiVA: diva2:323789
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-06-21 Created: 2010-06-11 Last updated: 2010-06-21Bibliographically approved

Open Access in DiVA

fulltext(876 kB)431 downloads
File information
File name FULLTEXT01.pdfFile size 876 kBChecksum SHA-512
3b95c80a5ef8addff34bc8d37e9a04bd65b76696a5bb1249028e31e0b016244ea0faa9c88b4fbe7e3c8dda4fea71cbb47d1c657f067b31bf231c42260260ae70
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf