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Prosocials prefer equal outcomes to maximizing joint outcome
University of Skövde, School of Technology and Society.
Göteborg University, Sweden.
2006 (English)In: British Journal of Social Psychology, ISSN 0144-6665, Vol. 45, no 2, 321-337 p.Article in journal (Refereed) Published
Abstract [en]

Existing theories of social value orientations posit that prosocials maximize joint outcomes whereas proselfs maximize outcomes to themselves. Three studies employing a total of 157 undergraduates were conducted to test the alternative hypothesis that prosocials prefer equal outcomes to maximizing joint outcome. In study 1 participants completed the Triple-Dominance Measure of Social Values in which a fourth alternative that distributed the largest joint outcome unequally was added to the alternative that distributed the outcomes equally. In accordance with the hypothesis, prosocials preferred the equal-outcome alternative to the joint-outcome alternative. Study 2 confirmed and extended these results by demonstrating that prosocials preferred equal outcomes to larger joint outcomes that were unequally distributed but provided both with larger outcomes. Study 3 demonstrated that in a modified prisoner's dilemma game, a preference for equal outcomes to a larger joint outcome resulted in that prosocials cooperated when they believed or knew that the other cooperated, and defected when they believed or knew that the other defected.

Place, publisher, year, edition, pages
British Psychological Society , 2006. Vol. 45, no 2, 321-337 p.
Identifiers
URN: urn:nbn:se:his:diva-1979DOI: 10.1348/014466605X52290ISI: 000238910200006PubMedID: 16762104Scopus ID: 2-s2.0-33746042519OAI: oai:DiVA.org:his-1979DiVA: diva2:32255
Available from: 2008-04-18 Created: 2008-04-18 Last updated: 2013-04-10Bibliographically approved

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Citation style
  • apa
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  • Other locale
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