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Marknadskommunikation: en studie hos Skara Näringslivsoffensiv
University of Skövde, School of Technology and Society.
University of Skövde, School of Technology and Society.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

The purpose of this thesis is through a case study and a survey; to examine the most appropriate communication channels between a sender and a receiver. It also aims to make this relationship more effective.

The following questions are to be answered:

1. Which communication channels ought to be used to optimize the message from Skara Näringslivsoffensiv to its target group?

2. Which communication channels is Skara Näringslivsoffensiv planning to use?

3. How can the marketing communication between Skara Näringslivsoffensiv and its target group become more effective?

The conclusion shows that there are considerable differences in mind opinion between Skara Näringslivsoffensiv and its target group when it comes to which communication channels should be used. Also the form of the messages has shown to be difficult to understand which has led to a lack of interest from the target audience. These two factors have contributed to an ineffective marketing communication and can therefore only be improved and become more effective by looking at the needs of the target group.

Place, publisher, year, edition, pages
Skövde: Institutionen för teknik och samhälle , 2008. , 49 p.
Keyword [sv]
Marknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-1161OAI: oai:DiVA.org:his-1161DiVA: diva2:2286
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-06-17 Created: 2008-06-17

Open Access in DiVA

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52e8fdf9045afc4d29857fe2442ad61d886e54c46fd727e42b98c2048ddd6e651da404cb
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf