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Who is colonizing whom?: Intertwined identities in product development projects
University of Skövde, School of Technology and Society.
University of Skövde, School of Technology and Society.ORCID iD: 0000-0002-9138-6759
2009 (English)In: Ephemera : Theory and Politics in Organization, ISSN 1473-2866, Vol. 9, no 2, 168-181 p.Article in journal (Refereed) Published
Abstract [en]

Despite the considerable number of studies on workplace identities in the organizational literature, the project management area of research is relatively de-personalized. In seeking to develop this research, this qualitative, longitudinal study of a product development project in the automotive industry focuses on how individuals use the project as a resource for their own identity construction while at the same time the project colonizes their identities. The study reveals that the identity construction processes of the project leaders and of the project are closely intertwined and co-constructed. The project leaders face a paradoxical situation: their identities are colonized, regulated, and controlled by their company (or car, or project), and yet they believe they make their choices voluntarily. However, the core values of projectified society are ‘hidden’ in the identity work that an automobile company consciously uses to develop cars associated with specific emotions and values.

Place, publisher, year, edition, pages
ephemera , 2009. Vol. 9, no 2, 168-181 p.
National Category
Social Sciences
Research subject
Humanities and Social sciences
Identifiers
URN: urn:nbn:se:his:diva-3314OAI: oai:DiVA.org:his-3314DiVA: diva2:227301
Available from: 2009-07-10 Created: 2009-07-10 Last updated: 2015-12-04Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf