Nine out of every ten workers in Sweden have a collective bargaining agreement at their workplace. However, in the video game industry, which is notoriously union hostile, these numbers look very different. By conducting three qualitative interviews and studying newspaper articles that feature companies that have signed collective bargaining agreements, this paper explores the reasons why some companies choose to sign a collective agreement and some choose not to. The results suggest that there are seven key factors: the time they take to implement, the industry’s inexperience with unions, the union’s inexperience with the industry, company size and economy, hierarchy in creative fields, job security, the presence of a union club.