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Investigating factors influencing individuals’ engagement with generative AI tools
University of Skövde, School of Informatics.
2024 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The increasing prevalence and familiarity of Artificial Intelligence (AI) significantly impact various life aspects, particularly in the creative domain. Understanding perspectives and motivations towards AI, especially among artistic individuals, is crucial due to the substantial influence of this technology on their work. This paper investigates attitudes toward AI and the factors driving the use of generative AI in creative processes. The study aims to determine if attitudes toward AI impact the motivation to utilize generative AI. Data were collected using the General Attitudes Towards Artificial Intelligence Scale (GAAIS) and the Motivational Factors Toward Generative AI Usage Measurement Scale (Gen-AI Scale). Results indicate that all six positive motivational factors equally influence the intention to use generative AI in creative fields, though they have only a moderate positive impact. Additionally, while the entire group showed notable differences between GAAIS and Gen-AI Scale scores, the distinction between artists and non-artists was not significant.  

Place, publisher, year, edition, pages
2024. , p. 45, 4
Keywords [en]
Artificial Intelligence (AI), generative AI, perception toward AI, attitude toward AI, GAAIS, motivational factors toward AI, artist, non-artist
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:his:diva-24060OAI: oai:DiVA.org:his-24060DiVA, id: diva2:1877568
Subject / course
Informationsteknologi
Educational program
Digital Narration: Game and Cultural Heritage - Master's Programme
Supervisors
Examiners
Available from: 2024-06-25 Created: 2024-06-25 Last updated: 2024-06-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf