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The impact of social capital-based game rewards on player loyalty in online gaming
University of Skövde, School of Informatics.
2024 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

In today's digital age, online games have attracted a large number of players from all walks of life due to their rich social elements. Rewards play a crucial role in keeping players engaged. This study examines the impact of social capital-based game rewards on player loyalty and aims to reveal how these reward mechanisms enhance player engagement and satisfaction through social interaction and social status. The research methods included questionnaire survey and interview. Direct feedback from players was collected through questionnaires, and then participants were screened for indepth interviews to gather personalized information. Based on the interview data, different types of social capital-based game rewards for player loyalty were evaluated. This study provides some suggestions for game developers to design social capital-based game rewards. At the same time, it also provides a direction for future study.

Place, publisher, year, edition, pages
2024. , p. 30, iv
Keywords [en]
Online games, social capital, game rewards, player loyalty
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:his:diva-24025OAI: oai:DiVA.org:his-24025DiVA, id: diva2:1875416
Subject / course
Informationsteknologi
Educational program
Games user experience - magisterprogram
Supervisors
Examiners
Available from: 2024-06-22 Created: 2024-06-22 Last updated: 2024-06-22Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf