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The impact of the differences in color symbols in Asian and Western cultures on the emotional experience of players in pastoral games
University of Skövde, School of Informatics.
2023 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Today, 3D pastoral games have gained widespread popularity among young people, offering a relaxing and immersive experience in the idyllic world of Xanadu. This paper focuses on the different applications of color in 3D pastoral games in Asia and the West, specifically studying theme colors, terrain colors, crop colors, and animal colors, as well as exploring the cultural differences that influence color choices in these games.

Throughout the research process, a combination of methods, including questionnaires, observations, investigations, and case studies, was employed to study the significant role of color in pastoral games. Different colors are used to distinguish various terrains, crops, and animals, enabling players to identify and manage them better while also representing special states or events in the game. The research findings indicate that color is a crucial element in creating engaging pastoral games.

It was observed that Western game design prioritizes clear purposes, contrast, balance, cultural adaptability, and emotional expression when incorporating colors. On the other hand, Asian game color design emphasizes principles derived from the five elements color theory, traditional cultural elements, color symbolic meaning, and consistency of style. Both approaches aim to create a more enjoyable gaming experience and evoke deeper emotional resonance with the players.

In conclusion, this study highlights the significance of color in shaping the gameplay and emotional experiences of players in 3D pastoral games. The findings also emphasize the different design philosophies of color between Western and Asian game developers, each striving to enhance the overall gaming experience and create a strong connection with their respective audiences.

Place, publisher, year, edition, pages
2023. , p. [52]
Keywords [en]
3D pastoral games, Asian and Western games, color design, psychological impact, behavioral impact, emotional state
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:his:diva-23485OAI: oai:DiVA.org:his-23485DiVA, id: diva2:1822480
Subject / course
Informationsteknologi
Educational program
Games user experience - magisterprogram
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Examiners
Available from: 2023-12-22 Created: 2023-12-22 Last updated: 2023-12-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • Other locale
More languages
Output format
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