Modelling Consumer’s Mobile Wallet App Adoption and Its Continuous Usage: The Case of India
2023 (English)In: Digital Economy Post COVID-19 Era: Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023 / [ed] Prashant Mishra, Ashu Sharma, Sayantan Khanra, Sumit K. Kundu, Sushanta Kumar Mishra, Singapore: Springer, 2023, p. 213-232Conference paper, Published paper (Refereed)
Abstract [en]
Mobile usage and internet consumption have marked tremendous growth in the last decade. The adoption of mobile technology has gained the attention of researchers, and few studies have been carried out to understand the factors of mobile technology adoption. This study aims to understand the factors affecting mobile wallet app adoption among Indian consumers. The study explores the factors that impact wallet app adoption and the mediating role of satisfaction between wallet app adoption and its continuous usage. A conceptual model was developed based on the unified theory of acceptance and use of technology (UTAUT) framework and tested on 424 responses collected from India’s Delhi NCR capital region. The original UTAUT framework has been extended by adding factors: enjoyment, aesthetics, incentives, and trust. The hypothesized relationships were analysed by using the structural equation modelling (SEM) method. Geographical limitations, the younger population as a prominent respondent in the study, and longitudinal study were reported as a few of the limitations of the study. The findings of the study would help the mobile wallet app developers and providers by providing valuable insights which in turn can be implemented by them to frame their strategies for increased adoption of the wallet apps.
Place, publisher, year, edition, pages
Singapore: Springer, 2023. p. 213-232
Series
Springer Proceedings in Business and Economics, ISSN 2198-7246, E-ISSN 2198-7254
Keywords [en]
Adoption, India, Internet penetration, Mobile technology, SEM, UTAUT, Wallet app
National Category
Business Administration Information Systems, Social aspects
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
URN: urn:nbn:se:his:diva-23402DOI: 10.1007/978-981-99-0197-5_13Scopus ID: 2-s2.0-85177090559ISBN: 978-981-99-0196-8 (print)ISBN: 978-981-99-0197-5 (electronic)OAI: oai:DiVA.org:his-23402DiVA, id: diva2:1815846
Conference
8th Conference of Indian Academy of Management, INDAM 2023 Mumbai 6 January 2023 through 8 January 2023
Note
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2023.
Correspondence Address: S. Sharma; Jaypee Institute of Information Technology, Noida, India; email: sharma.a.aswati@gmail.com
2023-11-302023-11-302024-04-15Bibliographically approved