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VISUALISERING AV EYE TRACKING DATA: En litteraturstudie inom user experience och representation av data
University of Skövde, School of Informatics.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesisAlternative title
VISUALISATION OF EYE TRACKING DATA : A litterature study into user experience and representation of data (English)
Abstract [sv]

Eye tracking-teknologi har blivit mer och mer populärt att använda inom user experience-forskning med åren. I den här studien undersöks hur forskare väljer att visualisera eye tracking-data, vad dessa visualiseringar fyller för syfte och hur de skapades. Målet med studien är att identifiera hur forskare inom området motiverar deras val av visualiseringsmetod och om de redogör för hur de genererat deras figurer för visualisering. Studien är en litteraturstudie där artiklar har analyserats för att hitta jämförbar data. Alla artiklar är relaterade till user experience och har utfört sina studier med hjälp av eye tracking-teknologi. Deras eye tracking data samlas från webbaserade plattformar och visualiserasgenom figurer inkluderade i texterna. Resultat visar att samtliga studier inte motiverar deras val av visualiseringsmetod eller redogör på ett tydligt sätt hur de skapat visualiseringar. Samtliga studier gör också antaganden och slutsatser om användarupplevelsen av deras gränssnitt baserat på deras respektive visualiseringar trots att skapandet av visualiseringar inte redogjorts.

Abstract [en]

Eye tracking-technology has become increasingly popular to use in user experience research over the years. This study examines how researchers choose to visualize eye tracking-data, the purposes these visualizations serve, and how they were created. The aim of the study is to identify how researchers in the field justify their choice of visualization method and whether they explain how they generated their figures for visualization. The study is a literature review where articles have been analyzed to find comparable data. All articles are related to user experience and have conducted their studies utilizing eye tracking-technology. Their eye tracking data is collected from web-based platforms and visualized through figures included in the texts. The results show that none of the studies justify their choice of visualization method or clearly explain how they created their visualizations. All studies also make assumptions and draw conclusions about the user experience of their interfaces based on their respective visualizations, despite not providing details about the creation of said visualizations.

Place, publisher, year, edition, pages
2023. , p. 39
Keywords [en]
vizualisation, eye tracking, user experience
Keywords [sv]
visualisering, eye tracking, user experience
National Category
Human Computer Interaction Information Systems
Identifiers
URN: urn:nbn:se:his:diva-23255OAI: oai:DiVA.org:his-23255DiVA, id: diva2:1800431
Subject / course
Informationsteknologi
Educational program
User Experience Design
Supervisors
Examiners
Available from: 2023-09-26 Created: 2023-09-26 Last updated: 2023-09-26Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
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