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User Profiling in Game Development: A comparison of theory and practice
University of Skövde, School of Informatics.
2023 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This study aims to answer the research question: How does the academic accounts of user profiling compare to how practitioners of game development use user profiling? Knowing one’s users is a key part of designing a product, so that you know which features to prioritise. This is of course also true for video games. One way to achieve this is to categorise the users based on key characteristics, such as their age or their motivations. This is also known as user profiling and is commonly discussed in academic literature. However, it is not known how user profiling is used within the industry of game development; if even at all. To research this, two UX/UI designers at a Swedish game development studio have been observed and interviewed, which has resulted in a list of differences in how the academic literature says about user profiling and how practitioners use user profiling. This can be used to bridge the gap between the two, which could aid in designing and researching for a better user experience in video games.

Place, publisher, year, edition, pages
2023. , p. 18
Keywords [en]
User profiles, User Experience, User Research, UX, GUX, GUR, Player Types, Video Games
National Category
Information Systems Computer and Information Sciences
Identifiers
URN: urn:nbn:se:his:diva-23222OAI: oai:DiVA.org:his-23222DiVA, id: diva2:1797453
External cooperation
Coffee Stain Studios
Subject / course
Informationsteknologi
Educational program
Games user experience - magisterprogram
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Examiners
Available from: 2023-09-14 Created: 2023-09-14 Last updated: 2023-09-14Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf