Most of the entrepreneurship education (EE) efforts have been directed to business creation as the preferredoption for entrepreneurial activity. Considering the ever-increasing number of businesses to be transferredand thus the need for people who are willing and interested in seeing a business transfer as a careeroption, this one-sided view is unsatisfactory. Inspired by the "attention-interest-desire-action"" model frommarketing, this paper brings together the existing literature and the authors'own research and teachingexperience to propose research directions that can lay the theoretical foundation to incorporate businesstransfers more clearly in EE. This underlines that value creation through entrepreneurship can take differentforms and adds a missing but relevant part to EE and its development
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Secondary title in PDF file: Research directions for increasing the number of successors