One of several ways mankind can collectively do in order to fight the climate crisis and contribute to the mitigation of greenhouse gas emissions is by switching to a more plant-based diet. Serious games and various gamification tools have been used to raise awareness of current problems and motivate individuals to shift to a more “pro environmental” behaviour. This study focuses on the perceived potential of a gamified application to make dietary changes, as well as on the perceived usefulness of gamification as a tool to achieving a certain goal. In order to seek answers to the aforementioned questions a prototype was developed and an online survey was conducted. The results show that there is a potential of this specific product to help people transitioning towards a more plant-based diet. However, more studies ought to be conducted in order to see the true benefits of it.