Högskolan i Skövde

his.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The "Big Five" personified
Center of Consumer Science, Gothenburg, Sweden.ORCID iD: 0000-0003-1566-4478
2012 (English)In: International Journal of Psychology, ISSN 0020-7594, E-ISSN 1464-066X, Vol. 47, no S1, p. 611-612Article in journal, Meeting abstract (Refereed) Published
Abstract [en]

This study aims to explore the potential of transforming a verbal personality scale, the HP5 (Gustavsson, Jönsson, Linder & Weinryb, 2008), to a non-verbal (visual) personality scale. Instead of relying on the use of words, we give the respondents an opportunity to report personality traits (i.e. neuroticism, openness, conscientiousness, agreeableness and extraversion) using cartoons. According to Desmet (2006), nonverbal scales increase the pleasure of participating and allows researchers to uncover aspects that people are unwilling and/or unable to verbally express. We validate our non-verbal scale versus verbal items in HP5 in order to investigate to what degree the five different cartoons (e.g. extreme personalities) correspond to the verbal meaning we would like them to express. Each cartoon is measured by 15 items; three items for each factor. The scale used for each item was a four-level scale: completely agree (coded as 1), partly agree (coded as 2), partly disagree (coded as 3), completely disagree (coded as 4). The validation criteria were as following: (i) the three items measuring a particular factor must in average have an average of 1.33; (ii) every item must correspond more to the factor it is supposed to measure than to other factors. The study discusses problems, challenges and opportunities with visualising a verbal scale. The study also discusses cultural differences in body language and facial expressions. The cartoons are developed with designers at Ergonomidesign in Sweden and validated using 300 international students. The study is financed by the central bank of Sweden.

Place, publisher, year, edition, pages
John Wiley & Sons, 2012. Vol. 47, no S1, p. 611-612
National Category
Social Psychology Psychology
Identifiers
URN: urn:nbn:se:his:diva-21797DOI: 10.1080/00207594.2012.709119ISI: 000307377706180OAI: oai:DiVA.org:his-21797DiVA, id: diva2:1694513
Conference
XXX International Congress of Psychology
Available from: 2022-09-09 Created: 2022-09-09 Last updated: 2022-09-09Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records

Roos, John Magnus

Search in DiVA

By author/editor
Roos, John Magnus
In the same journal
International Journal of Psychology
Social PsychologyPsychology

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 47 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf