We investigate how family firms manage and overcome the Covid-crisis. We distinguish between different areas of crisis origin, i.e. the environment, the business or the family. We propose a process model of crisis management and draw on a interview study of German and Swedish companies. The model includes different activities which could be undertaken before, during and after a crisis-event. We propose four essential topics for family firms’ crisis management: (1) family firm leadership mindset, (2) multiple crisis management practices, (3) relationship and network strength and (4) process view.