Do Muslim generation cohorts differ in purchase intention? - The case of Islamic financial productsShow others and affiliations
2020 (English)In: Journal of Halal Service Research, ISSN 2703-2299, Vol. 1, no 1, article id jhsr.200002Article in journal (Refereed) Published
Abstract [en]
This study aims to examine how and to what extent the purchase intention for various Islamic Financial Products (IFPs) would vary among various generational cohorts depending on their cohort experiences and the nature of different categories of IFPs. The data to examine our hypotheses comes from 954 Muslim consumers from five major metropolitan cities in Bangladesh. We found that significant differences in purchase intention of Islamic deposit and insurance products exist where each succeeding generation has less purchase intention than the previous generation. Considerable evidence exists that Muslims' religiosity impacts their personal and consumption decisions with the idea that their extent of perceived religiosity influences their behavior. Besides the theoretical contributions, our findings have several implications for the managers.
Place, publisher, year, edition, pages
MAG Scholar. Marketing in Asia Group , 2020. Vol. 1, no 1, article id jhsr.200002
Keywords [en]
Buying intention, Generation cohort, Islamic deposit products, Insurance products, Credit products, Capital market products
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
URN: urn:nbn:se:his:diva-18971OAI: oai:DiVA.org:his-18971DiVA, id: diva2:1463475
Note
CC BY 4.0
AFM Jalal Ahamed (Corresponding author) School of Business, University of Skövde, Högskolevägen 8, SE-541 28 Skövde, Sweden, email: jalal.ahamed@his.se
2020-09-022020-09-022023-09-26Bibliographically approved