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Re-examining Strategic Flexibility: A Meta-Analysis of its Antecedents, Consequences and Contingencies
Department of Marketing, KEDGE Business School, Domaine de Luminy, Marseille, France.
Department of Marketing & Strategy, Cardiff Business School, Cardiff University, UK / Copenhagen Business School, Frederiksberg, Denmark.
University of Skövde, School of Business. University of Skövde, Enterprises for the Future Research Environment. (Knowledge and Innovation Management (KIM))ORCID iD: 0000-0001-9579-3266
Department of Strategic Management & Innovation, Amsterdam Business School, University of Amsterdam, The Netherlands.
2021 (English)In: British Journal of Management, ISSN 1045-3172, E-ISSN 1467-8551, Vol. 32, no 2, p. 435-455Article in journal (Refereed) Published
Abstract [en]

Strategic flexibility (SF) is a concept that has evolved from strategy through other disciplines, including management, marketing, innovation, entrepreneurship and operations. However, despite attempts to consolidate the domain of SF, there remain theoretical and empirical tensions underlying its antecedents, the consequences and contingencies. Based on 106 independent samples reported in 98 different studies (n = 26,940 firms), we provide a meta‐analytical examination of these tensions. We highlight and resolve several disagreements regarding the enablers, inhibitors and triggers of SF, and we reveal an adjusted mean performance effect of 0.24. We further find that the measurement of SF, as well as some, but not all, dimensions of the environment, moderate the performance effect. Finally, an explorative analysis reveals that innovation outcomes and market outcomes mediate the positive relationship between SF and financial outcomes, in addition to a negative direct effect. These insights provide a comprehensive and coherent understanding of the nomological network of SF and a stronger basis for further theorizing and conducting empirical research. Moreover, our findings help firms to refine their strategy by implementing the right enablers that drive SF and to understand how and when their investment in SF pays off.

Place, publisher, year, edition, pages
John Wiley & Sons, 2021. Vol. 32, no 2, p. 435-455
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
URN: urn:nbn:se:his:diva-18676DOI: 10.1111/1467-8551.12413ISI: 000543069600001Scopus ID: 2-s2.0-85087173262OAI: oai:DiVA.org:his-18676DiVA, id: diva2:1448870
Note

CC BY 4.0

First published: 25 June 2020

Available from: 2020-06-29 Created: 2020-06-29 Last updated: 2021-04-23Bibliographically approved

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Brozovic, Danilo

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