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Networked establishment processes in transition economies
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0003-0477-855X
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-1666-4317
University of Skövde, School of Business. University of Skövde, Enterprises for the Future Research Environment. (Knowledge, Innovation and Marketing (KIM))ORCID iD: 0000-0002-2239-9660
University of Halmstad, Sweden.ORCID iD: 0000-0002-0554-9591
2020 (English)In: Global Business and Economics Review (GBER), ISSN 1097-4954, E-ISSN 1745-1329, Vol. 22, no 1/2, p. 161-177Article in journal (Refereed) Published
Abstract [en]

The purpose of this article is to examine the establishment processes of Scania in Croatia and Statoil in Estonia applying a model developed from the network approach. The findings show that Statoil’s ability to leverage significant actors in its network to support its establishment made the process less cumbersome and less resource-consuming. Scania’s lack of home- and host country support resulted in an arduous and costly process, with Scania’s market position changing several times as different problems cropped up. We also found that relationship orientation requires adaptation by the firm and, more critically, by its managers. A lack of cross-cultural competence is also observed to be an impeding factor in the process.

Place, publisher, year, edition, pages
InderScience Publishers, 2020. Vol. 22, no 1/2, p. 161-177
Keywords [en]
networks, establishment processes, actors, resource exchanges, activities, transition economies, network approach, relationships
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
URN: urn:nbn:se:his:diva-18198DOI: 10.1504/GBER.2020.10026692Scopus ID: 2-s2.0-85079694704OAI: oai:DiVA.org:his-18198DiVA, id: diva2:1392507
Note

Special Issue on Business Valuation, Change Management and Entrepreneurial Education: Managerial Lessons Across Industries

Available from: 2020-02-07 Created: 2020-02-07 Last updated: 2020-03-06Bibliographically approved

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