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Eye of the Beholder: Analyzing a Gamification Design Through a Servicescape Lens
University of Skövde, School of Informatics. University of Skövde, Informatics Research Environment. (Interaction Lab (avdelningen för spelutveckling))ORCID iD: 0000-0003-0943-6022
Insert Coin, Sweden.
2020 (English)In: Utilizing Gamification in Servicescapes for Improved Consumer Engagement / [ed] Miralem Helmefalk, Leif Marcusson, IGI Global, 2020, p. 86-118Chapter in book (Refereed)
Abstract [en]

Gamification, the idea of using game design elements to make tasks more engaging, is used in many contexts. The enthusiasm for gamification and its potential uses can be seen in different research- as well as business fields. As of this day, there exists no dominant design principle or standard on how to construct a gamified solution. However, there seem to exist generic dogmas on what a gamification solution should include, look and feel like. The theories used to explain the gamification techniques often originate from the field of game design and psychology. It is possible that more research fields could be used as a lens to magnify the effects of gamified information systems. In this report, we use the theories from environmental psychology and the servicescape methods to construct a lens to suggest improvements in gamification design for a learning management system used in higher education.

Place, publisher, year, edition, pages
IGI Global, 2020. p. 86-118
Series
Advances in business strategy and competitive advantage book series, ISSN 2327-3429, E-ISSN 2327-3437
Keywords [en]
gamification, servicescapes, servicescape methods, environmental psychology
National Category
Learning Pedagogy Human Computer Interaction
Research subject
Interaction Lab (ILAB)
Identifiers
URN: urn:nbn:se:his:diva-18134DOI: 10.4018/978-1-7998-1970-7.ch004ISBN: 978-1-7998-1970-7 (print)ISBN: 1-7998-1970-1 (print)ISBN: 978-1-7998-1972-1 (electronic)ISBN: 978-1-7998-1971-4 (print)OAI: oai:DiVA.org:his-18134DiVA, id: diva2:1385870
Available from: 2020-01-15 Created: 2020-01-15 Last updated: 2020-04-22Bibliographically approved

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Palmquist, Adam

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CiteExportLink to record
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Citation style
  • apa
  • apa-cv
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Output format
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