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The Cultural Adaptation of Playful Learning: Aspects to consider when culturalizing a children’s educational game for the Chinese market
University of Skövde, School of Informatics.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This study explores suitable applications of culturalization in the case of educational games for children, specifically in relation to the Chinese market. Culturalization, in the context of video games, are design choices and adjustments applied to a product in order to cater to the needs of different cultural environments. The characteristics of both this genre, and this target locale, determines to which aspects of the product culturalization should be applied.

Using three commercial educational games as a basis for discussion, the research was conducted through a series of expert interviews with pedagogues, localizers and game researchers in China. By analyzing the data gathered through these interviews, a series of aspects to consider for culturalization was defined. These were: usage of cultural references; the branding of the product; educational utility in relation to the local school curriculum; choice of gamification design.

Place, publisher, year, edition, pages
2019. , p. 47
Keywords [en]
Game Localization, Culturalization, Educational Games, Serious Games, China
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:his:diva-17683OAI: oai:DiVA.org:his-17683DiVA, id: diva2:1351707
Subject / course
Informationsteknologi
Educational program
Serious Games - Master's Programme
Supervisors
Examiners
Available from: 2019-09-17 Created: 2019-09-16 Last updated: 2019-09-17Bibliographically approved

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The Cultural Adaptation of Playful Learning(928 kB)18 downloads
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Bankler, Jon Victor
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf