A large number of mature software companies use data and analytic for status monitoring of their projects and to help improve their decision making at different levels within the organization. Dashboards or scorecards also provide common platform for different stakeholders to access information they need for tracking the status of projects of their interest. Further data from software issues database can provide real and observable indicators to track the quality of given product during its development and testing. The study presented here reports on distinct and evolution of information needs of different stakeholder groups interested in tracking such data. The action research report documents the evolution of software issues scorecard as it is extended to meet information need of specific user groups. A roadmap for future into how such scorecard can be made more effective is also presented.