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Insights from the later stage of the new product development process: findings from Turkey
University of Skövde, School of Business. University of Skövde, Enterprises for the Future. Department of Business Administration, Universidad del Pacifico, Lima, Peru. (Knowledge and Innovation Management (KIM))ORCID iD: 0000-0001-8469-2427
School of Management, University of Innsbruck, Innsbruck, Austria.
Science and Technology Centre/Department of Innovation and Entrepreneurship, Ege University, Izmir, Turkey.
Aviation Higher Vocational, Ege Universitesi, Izmir, Turkey.
2018 (English)In: European Journal of Innovation Management, ISSN 1460-1060, E-ISSN 1758-7115, Vol. 21, no 3, p. 456-477Article in journal (Refereed) Published
Abstract [en]

Purpose – The understanding of the later stage (i.e. the exploitation phase) in the new product development (NPD) process by companies from emerging markets is underdeveloped. The purpose of this paper is to address this lack and, by drawing upon a dataset from Turkish firms, explore how different factors affect the exploitation phase of the NPD process.

Design/methodology/approach – Multiple hierarchical regression analyses were carried out on a sample of 671 Turkish firms operating in five industries (i.e. information and communication technologies, biomedical, machinery, chemical and plastic, and food and beverage) in the Izmir region (Turkey) to test the hypotheses.

Findings–Results reveal major differences regarding human capital, leadership, marketing capabilities, and business and institutional networks in terms of the commercialization of newly developed products in domestic and international markets. Originality/value – By focusing on the exploitation stage, this paper extents the growing research efforts to study the NPD process of companies in emerging economies other than China by using primary data from Turkey.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018. Vol. 21, no 3, p. 456-477
Keywords [en]
Innovation, Emerging economies, Turkey, New product development, Exploitation stage, New product commercialization
National Category
Business Administration
Research subject
Knowledge and Innovation Management (KIM)
Identifiers
URN: urn:nbn:se:his:diva-14752DOI: 10.1108/EJIM-08-2017-0102ISI: 000433073400006Scopus ID: 2-s2.0-85042877845OAI: oai:DiVA.org:his-14752DiVA, id: diva2:1183537
Available from: 2018-02-18 Created: 2018-02-18 Last updated: 2018-06-14Bibliographically approved

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Durst, Susanne

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