With the shift of political discourse in the European Union away from the idea of multiculturalism, the notion of 'civic integration', frequently accompanied by the language of cultural differences, has become prominent in policies and social interventions. This study explores the experiences of an integration project entitled 'Cultural Friend Tibro', initiated in Western Sweden by local authorities. The main idea of the project is to bring together representatives of different cultural groups - immigrants and local residents - and facilitate the development of friendship-like relationships. Mutual learning, exchange and joy are especially emphasised as a means to overcoming prejudices and social divisions. No specific requirements in terms of ethnicity are demanded of the participants: local residents involved in the project are not expected to be of Swedish origin. Instead, the requirement is that they possess sufficient knowledge of Swedish culture and society. Both categories of participants are considered 'cultural friends'. The procedure of 'matching' newly arrived and 'established Swedes' is hoped to initiate interpersonal interactions. Matching couples individuals or families is done with reference to gender, family situation and possible common interests or hobbies. It is left to the participants themselves to decide whether they would like to develop further relationships. In spite of the seemingly open and friendly format initially promoted by the project organisers, practices of estrangement ('othering') have surfaced in participant reflections on how the project was implemented. In this study, I identify and critically examine manifestations of othering as an effect of employing the notion of culture in the project's rhetoric, as well as possible ways by which participants may spontaneously destabilise the constructed cultural boundaries. This case study is built on the analysis of multiple sources, including ten semi-structured interviews with project participants, inquiries with the project leader, analysis of project documents and advertisements and social media materials.