German is hip again. German is not only the most widely spoken native language in the European Union, but there is also a global increase in persons interested in learning German as a foreign language. Moreover, the German language area has for decades now been a major growth engine of the global economy.
Against this backdrop, the aim of this special issue is to get a better understanding of the stories, reasons and antecedents behind this successful development.
International Journal of Entrepreneurship and Small Business, Vol. 33, No. 1, 2018. Guest Editors: Professor Susanne Durst and Professor Steffen Roth