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Email marketing: Customization of email subjects lines using influence techniques
Mikszath, Victor
University of Skövde, School of Informatics.
2017 (English)
Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE credits
Student thesis
Alternative title
Marknadsföring med e-post : Skräddarsydda ämnesrader i e-post med användningen utav influeringstekniker (Swedish)
Place, publisher, year, edition, pages
2017. , p. 34
National Category
Information Systems
Identifiers
URN:
urn:nbn:se:his:diva-14295
OAI: oai:DiVA.org:his-14295
DiVA, id:
diva2:1155888
Subject / course
Information Systems Development
Educational program
Information Systems - Business Intelligence
Supervisors
Jeusfeld, Manfred
University of Skövde, School of Informatics.
Examiners
Berndtsson, Mikael
University of Skövde, School of Informatics.
Available from:
2018-02-26
Created:
2017-11-09
Last updated:
2018-02-26
Bibliographically approved
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