Högskolan i Skövde

Architects and urban researchers have long held the view that the semantical analysis of “space syntax” and understanding physical and social dynamics of public spaces, play a vital role in the social and economic life of the social units and also the formation of public culture, the identity and the notion that could be called “sense of place”. Public spaces/places allow the citizens to have interaction with each other while meeting on the ostensibly ground in a planned and unplanned means. By definition, if we consider a "social urban place" as an integrated object, it will have a tendency to support the emotional expressions of the mentioned sense, including the human-oriented social common achievements, which in a way would eventually make our memories and life courses. In this sense, the crucial importance of the designing of public place/space as an integrated issue, related to the social identity and also the cultural intangible and tangible attitudes, would shape a confrontation strategy which could cause a dramatic change in the mentioned social units. In a broader approach, as many commentator also argue, the the underlying support of the sociability improvement is fundamentally developed by obtaining a comprehensive perception of “knowledge” associated with the city and its public spaces/places. While urban analysts and practitioners’ ideas differentiate in the sense of the approach toward the place/space, as a contextual phenomenon, they have generally accepted that without managing the mentioned “knowledge”, the corresponding data and information would be overloaded increasingly. Consequently the decision-making, the acceleration of the urban progress, stimulating cultural changes and the innovative attitudes etc. will encounter a significant failure risk; so that, abnormal resonance and chaos will occur over and over in the urban place/space. considering that there is no traceable regulating ground base/strategy in Iran to provide and improve urban-generated knowledge, based on social identity, particularly the practical management of the mentioned knowledge remain a major issue for the sociability improvement in urban public places/spaces. In order to respond to this gap, the current paper discusses the integrated identity factors in the management structure of urban public places. In order to achieve the mentioned purpose, in an analytic mode of understanding, we observe relationships between “space syntax” semantically; then, based on theoretical investigations and literature review we distinguish fundamental issues enhancing the identity and quality of place. As the result, we have presented a managerial method of the gained place identical knowledge in order to promote the sociability of public spaces. We have also examined the relationship between this public space and the associated social aspects and developed a perceptual semantic platform to manage the related knowledge of the place identity which is associated with the physical built environment. The conclusion contains a conceptual model representing a sociability-oriented knowledge management visualization of the public urban place/space  considering architectural identity factors.